Latcham have partnered with Tree Aid, who are dedicated to ending food poverty, combating desertification and helping the environment.
Earlier this year, our Managing Director Mike Hughes met with local Bristol charity Tree Aid, which helps people in the drylands of Africa to lift themselves out of poverty and protect their environment.
Tree Aid has partnered with the UN Convention to Combat Desertification (UNCCD) to grow trees in Burkina Faso, Ethiopia, Ghana, Mali and Niger. This is to support the Great Green Wall initiative, an Africa-led movement to tackle desertification which is helping to reforest some of the most climate-change stricken areas of Africa.
Deforestation and land degradation has had catastrophic consequences for the planet. The desertified areas Tree Aid work in, enjoy improved water security through increased rainfall and retained groundwater, and provide a habitat for endangered species.
The Great Green Wall initiative works so well because it isn’t just about the environment - it tackles poverty and food insecurity in the areas where the trees are planted. These are managed forests, managed by the people who live in the dry lands. Looking after these trees and harvesting their crops, provides food and business for the local people, allowing them to survive and thrive in areas previously rendered nearly uninhabitable.
To kickstart our relationship with Tree Aid we gave them £250 to plant 100 trees in the Great Green Wall - but we are looking to build a longer and deeper relationship with Tree Aid.
Through voluntary donations from customers, fundraising events and corporate donations, Latcham want to help Tree Aid meet their goal of enabling people living in the drylands of Africa to unlock the potential of trees, to reduce poverty and protect the environment. Our customers can choose to make a donation with their order to Tree Aid and we will be donating throughout the year.
On the 3rd of May Latcham staff will be taking on the challenge of the Bristol 10k Marathon to raise money for Tree Aid, and we will be participating in further events throughout the year.
To find out more about Tree Aid and how you can help, visit their website.