As of the 18th of January 2021, we rebranded: from Latcham Direct to rebrand as simply Latcham. Our new branding represents a huge step forward for Latcham. We wanted to reflect how we’ve grown and evolved since 2010, and this evolution is showcased in how we’re presenting ourselves in our new look and feel. We’re excited to share our new brand identity and website with you, and wanted to give you a behind the scenes glance at our new brand identity.
Our new imagery represents connection: the connections between Latcham and our clients, the connections between organisations and their audiences that we bring to life, and the flow of information and ideas that facilitates the joined-up thinking that we’re famous for. Our new dot matrix brand asset displays this flow of information and ideas in action, seamlessly transitioning from one position to another.
We wanted our branding to reflect that we’re more than just a print company: we facilitate meaningful connections between organisations and the people they serve. This focus on connection emphasises our core value proposition: ‘bringing you and your customers together.' We're market leaders in digital communications, and partner with our clients to offer advice, consultancy and project management from inception to finish. We've reflected this by introducing seven sector sub brands: Latcham Membership, Housing, Finance, Local Government, Health, Education and Utilities. We're proud of our sector-specific expertise, and bring years of knowledge and experience to the table from our work within these sectors throughout our lifespan.
We've come a long way since we opened our doors in 2010. Despite challenging times for everyone in the past 12 months, with this rebrand, Latcham has entered 2021 from a position of strength. We’re proud and delighted to share our new look with you all, and we’re looking forward to meeting the challenges of the year ahead.