A brief guide to direct marketing services

Direct marketing is an extremely common and highly effective method of promotional campaigning that directly targets information regarding your company, product or service to a customer that has been previously determined as a suggestible buyer. In this blog, we take a closer look at direct marketing, how it works and why it matters.

What is direct marketing?

A marketing strategy that relies heavily on direct communication without the use of a middleman, direct marketing delivers targeted messages to its audiences to produce results. Below are some common examples of direct marketing:

● Brochures
● Catalogues
● Flyers
● Postcards
● Social Media Ads
● Newsletters
● Coupons
● Emails
● Targeted Ads
● Phone Calls
● Text Messages

Direct marketing is a vast and vital advertising method, but it’s just as important that it’s carried out effectively, in order to produce the best results. Below are just a few examples of important factors to consider for your direct marketing campaign.

Target customers

Direct marketing, as the name suggests, is designed to target specific audiences with a specific product or service. However, as with any direct marketing campaign, you must narrow this audience to a targeted group of people/consumers who are more likely to purchase your product. This could be based on age, background, gender, or a host of other relevant factors.

Budget

An obvious, yet still vitally important factor is your budget. Direct marketing services, particularly online marketing and social media, are highly beneficial for companies looking to make the most of limited resources, with a far-reaching campaign able to be achieved off a relatively affordable budget.

Call To Action (CTA)

A primary objective of direct marketing is to encourage consumers to act, such as visiting your website as a result of your marketing. This typically reveals itself in the form of commands, such as, “sign up now”, or, “visit us today”. A carefully designed CTA should provide clear instruction and be optimised for conversion and clicks.

Response tracking

Vital in providing an accurate, almost instant measurement of the success of your digital marketing campaign, response tracking data helps businesses analyse a user’s behaviour to determine if, when and how they have responded to your targeted advertisement.

At Latcham, we understand your exact marketing fulfilment challenges and requirements. Whether it be graphic design or secure printing services, we are here to help you convey the right message to the right people. Get in touch today.