Insights
Rewriting the rules of member engagement
We’re excited to announce that we are sponsoring the MemberWise seminar “Rewriting the Rules of Member Engagement” on the 17th of March 2020 at the RCoA, Holborn, London.
It all starts with communication. But in today’s world, what was once simple, has become complicated by the need to compete against a multiplicity of information and channels, and to create a consumer-level experience. There are two great tools in your armoury – the ability to combine technologies to provide your members with a fully integrated experience and the opportunity to have a one-to-one conversation. So whilst the rules are being re-written, you too can re-imagine your members’ journeys, mapping this from vision to execution, to ensure not only that they remain connected and engaged, but that you continue to deliver value to your members.Our Managing Director Mike Hughes will be joining Richard Gott, founder of Memberwise, to discuss driving member engagement, with a focus on data-driven communications. There will also be a case study from the Royal Horticultural Society, expert Q&A and professional networking lunch.
We'll also be discussing harnessing your data to deepen personalisation in your member communications, and how this can help you to create a better member experience. This is crucial for deepening member value and ultimately helping you to retain members and decrease member churn.
This free half-day seminar is open to all membership bodies with 5,000 individual members or 100 corporate members and above. It will focus on increasing member engagement via implementing eSolution frameworks, using smart personalisation to create rich member experiences, examining blended communications for achieving organisational objectives and the power of data to transform your membership offering and services.